Can I sell my home during COVID-19?

Yes, you can still sell your home or investment property.

The new rules to contain the spread of the coronavirus may have changed some of the ways we buy and sell real estate, but it is still business as usual. The industry has adjusted and made the switch to a virtual environment.

From now on, and for as long as the COVID-19 restrictions are in place, most activity will happen online. You will be able to get a virtual appraisal of your home, sign your documents electronically, conduct virtual tours and live viewings using video communication apps or software like FaceTime and Zoom, and sell your property by private treaty or virtual auction on a dedicated platform.

However, if you absolutely need to meet with your local real estate agent, or if a buyer wishes to inspect a property in person before potentially making an offer, this is still possible. You will be able to request one-on-one appointments, during which all government social distancing and hygiene measures will be strictly applied.

Are all the methods of sale still available to sell my property?

If you wish to list your home for sale, you will generally still have access to the three main methods of sale: by auction, by private treaty or by expression of interest (EOI).

The only and main difference is that auctions will now, and for as long as the coronavirus restrictions are in place, only be available virtually. Your property will be listed for sale on an online real estate auction portal, where the virtual auction will take place when the day comes to sell.

What are the best ways to promote my home for sale in this environment?

COVID-19 or not, online tools and resources should always make a big part of your marketing campaign. However, with the COVID-19 restrictions now in place, digital marketing has become the only way to promote your home for sale. Sell my home in Lansing.

This doesn’t mean that you won’t be able to market your property as well as you would normally. On the contrary, you might even end up doing it better. Use all the resources available to you to create digital assets for your campaign: virtual tours, videos, floorplans, social media tiles, etc.

To promote them, think real estate portals such as, Domain or LJ Hooker, social media campaigns, email marketing. Word of mouth has not lost any of its efficiency, so call, text, or email your family, friends, neighbours, etc. As people are still allowed to get outside, a signboard in front of your property might also be useful.

As usual, your local real estate agent will be your best ally to guide you and create the best marketing campaign for your property.

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